Privacy Policy

How we collect, use, and protect your information.

Effective Date: May 2025

LiaisonGuitars.com ("we," "us," or "our") is committed to respecting and protecting your privacy. This Privacy Policy outlines how we collect, use, store, and share your personal information across the United States, Canada, Mexico, and the European Union.

1. Information We Collect

We may collect the following types of information:

  • Personal Identifiers: Name, email address, IP address
  • Device Information: Browser type, operating system, referring URLs
  • Usage Data: Pages visited, time on site, interactions
  • Cookies and Tracking Technologies: Via Google Analytics
  • Newsletter Subscription Info: Name (optional), email address, date of sign-up, consent status

We do not knowingly collect data from individuals under the age of 16.

2. How We Use Your Information

We use the information we collect to:

  • Analyze site performance and usage
  • Improve user experience
  • Detect and prevent fraudulent or malicious activity
  • Send email newsletters (only if you've subscribed)
  • Comply with legal obligations

We will never sell your personal data.

3. International Privacy Compliance

United States (CCPA, California)
You may request access to, deletion of, or information about your personal data.

Canada (PIPEDA)
You may access or correct your information and withdraw consent.

Mexico (LFPDPPP)
You may exercise your ARCO rights: Access, Rectify, Cancel, and Object.

European Union (GDPR)
You have rights to access, correct, or delete your data; object to processing; request data portability; and file a complaint with a supervisory authority.

4. Use of Google Analytics

We use Google Analytics to understand site traffic and behavior. Google may collect your IP address and usage data via cookies. To opt out, install the Google Analytics Opt-Out Browser Add-on.

5. Cookies

We use cookies to improve your experience. You may control or delete cookies via your browser settings.

6. Newsletter Sign-Up

If you subscribe to our newsletter, we retain your email address, your name (if provided), the date and time of subscription, and your consent status. We use this only to send occasional updates or promotions related to Liaison Guitars.

You can unsubscribe at any time by contacting us via our Inquiry page. We retain this information until you unsubscribe or request deletion.

7. Data Security

We use HTTPS encryption, access restrictions, and other technical measures to safeguard your data.

8. Data Retention

We retain personal information only as long as needed to fulfill the purposes described in this policy or as required by law.

9. Your Rights and Choices

You may request access, correction, or deletion of your personal data. Contact us via our Inquiry page to make a request.

10. Updates to This Policy

We may revise this policy from time to time. Changes will be posted here with the revised effective date.

11. Contact Us

For any privacy-related questions or requests, please contact us here.